Top Johnnie Walker Blue Label Ultra Secrets
The Ultra bottle is the results of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to find the most sustainable and lightest packaging doable when retaining the posh aura of your franchise and its special combination of whiskies, which contain ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The end result saw glass becoming hand-blown right into a teardrop shape. For The very first time from the brand name’s record, the enduring square Johnnie Walker bottle continues to be reformed.
Johnnie Walker’s 5 years of analysis and advancement have meant which the knowledge attained is getting used through the variety of Diageo products.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
World-wide Design and style Director at Diageo, Jeremy Lindley who led the look undertaking, said, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the way forward for luxury. With other groups moving in direction of light-weight – including eyewear and large-effectiveness biking – we questioned whether luxury spirits could stick to match. “We took our vision to your crew of qualified glassmakers and all through a 5 calendar year test-and-discover procedure gradually identified how to make exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find the entire selection and character of various whisky flavours.
In the midst of its five years of exploration, the brand has long been granted a UK patent4 and also to encourage more development in the market – As well as in a first for Diageo – a license to the patent might be offered on the royalty-no cost basis to everyone on the planet who needs to share in these discoveries.
Johnnie Walker Blue Label Ultra would be the brand name’s lightest 70cl Scotch whisky glass bottle to date also to the most beneficial on the model’s know-how and study, the world’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment having a recognised paradigm of luxury.
Established through a check-and-study design with exterior glass makers, this light-weight-weight bottle contains a handblown teardrop shape that reimagines Johnnie Walker's iconic square structure, exemplifies the way forward for lightweight, and will help explore new choices for lighter, decreased carbon packaging possibilities.
We are here when you're ready to take the plunge with Johnnie Walker and discover cocktail recipes, new product or service launches and the most up-to-date from our planet of whisky.
Five years ago, Johnnie Walker established out with a selected click here ambition; to move the spirits sector ahead. Getting discovered that numerous luxury classes were heading in a fresh course – ‘fragile’, as opposed to ‘significant’ – the brand sought to experiment with among its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all within the title of development.
Diageo has submitted filings to possess its granted UK Patent No. GB2616831 B endorsed as licensable of ideal on the UKIPO patent sign up, and intrigued events are invited to ask for a normal royalty cost-free, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
In whisky packaging, luxury ordinarily implies weighty—Feel thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker hopes to upend that pondering and embrace the Idea that lithe is deluxe.
This can be a 1-off bottle for now illustrating the art from the possible, for a design experiment and redefining lightweight as luxurious. We are going to continue on to use these learnings across the wider Diageo variety.
Liquid Light-weight enveloped readers in a very mesmerizing interaction of sunshine and shadow, with relocating mild passing via glass sorts and projecting sophisticated patterns on to white partitions.
Johnnie Walker set out to progress the spirits market by experimenting with light-weight glass for its luxury whiskies, inspired because of the pattern towards 'delicate' as an alternative to 'weighty' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.